We develop sustainable, transformational, and outstanding communities.
Urbana Tomorrow is a group of companies that spans real estate, construction, event spaces, media, and retail. Together, these organizations share a workforce devoted to a single purpose.
The Three Way Test
Our team uses this test to determine if projects are viable parts of our organizational community of companies.
1. Sustainable – must be self-sufficient and cash-positive within a defined plan period.
2. Transformational – must undergo a dramatic change in function or appearance.
3. Outstanding – fittingly elegant for top-of-market positioning.
Our Leadership
Justin T. Weller
Founder
Justin was raised on his family’s farm in Urbana. When he was 14, he started his first business, a beef cattle company.
In high school, Justin co-founded TrueChat, a marketing and media company. Through the company, he hosted a podcast for 12 years that was syndicated on AM & FM radio stations across more than 28 U.S. States and parts of Canada.
After finishing high school and continuing to develop TrueChat, Justin attended Xavier University and studied psychology, political science, and public relations before pursuing his businesses full-time.
In 2017, Justin founded Tomorrow Enterprises to manage an event venue at his family’s farm and to begin investing in blighted properties in the Urbana area.
Social and economic equality have always been important to Justin. Growing up as a member of the LGBTQ+ community, he became keenly aware of the challenges facing “fly-over” country. While at Urbana High School, Justin frequently heard adults tell students that if they wanted to be successful, they should graduate and leave this town. Justin knew this message must change.
In 2019, at age 24, Justin ran for mayor of Urbana as an Independent and came within 200 votes of winning. His platform focused on providing opportunities for anyone to build better lives for themselves economically and socially in small towns. Part of that dream was a youth center.
Still committed to helping his community after the election, Justin decided that improving education couldn’t wait on local government. He assembled a team of education professionals with more than 150 years of combined experience and started making the Urbana Youth Center (UYC) a reality.
Today, UYC serves more than 700 student members and provides access to evidence-based programing that helps lift students out of poverty by equipping them with the skills necessary for success. Justin is the founder and currently serves as the executive director.
In 2021, Disney named Justin a Magic Maker, “…for the incredible act of magic you’ve done for your community. On behalf of all of us at Disney, we’re so impressed with your spirit of kindness and generosity. You truly embody the characteristics of a Disney Magic Maker!” Only 50 individuals were selected from tens of thousands of nominees and Justin was truly humbled to be one of the recipients.
Today, Justin continues to serve as Founder, focusing on marketing, sales, and development of the organization. Justin lives with his husband, Bret, and his Great Dane, Diana, in Urbana. He is an avid rare book collector and enjoys playing board games with his family.
David Uhl
CEO
David grew up in St. Paris, Ohio (about 10 minutes west of Urbana). He attended Kettering University and holds two Bachelors of Science in Mechanical and Electrical Engineering.
David worked for GE for 15 years, serving in several roles. Most recently, he was a Supply Chain Operations Management Consultant and lead the initiative to begin and run a joint venture for GE in Montana. In 2021, David founded Squared Construction and acquired the assets and team of Howell Building Company.
He also serves in various community roles, including as a member of the Graham School Board. As the father of five children, a mix of adopted and biological kids, education and family dynamics in rural communities have always been a priority for David. He believes that the education system is in major need of redevelopment to meet the needs of today’s youth and that’s why he’s helped champion change as a member of the local school board.
Today, David is one of the owners of Urbana Tomorrow and is the CEO of the company. David lives with his children and his wife, an educator, in between Urbana and St. Paris. In his free time, David enjoys running and skiing with his brother and father.
